Yes, the dented case is because of too much lube.
I would not alternate lubing, a stuck case will be the result, and probably damage to the primer removal pin.
I do suggest using the Hornady one shot lube, lightly sprayed about half way up the case. You still need to lube the inside of the case neck. The one shot lube has replaced the lube on a pad method, and not as messy, and alot faster. I just had to invest in several MTM loading trays for the process. These trays are only used to lube the cases. I use the RCBS case loading blocks when loading ammo.
One thing I do is closely monitor the cases while resizing the cases. You can see the lube building up, so before the case starts to dent, just remove the die from the press, unscrew the primer removal shaft, and wipe out the inside of the die with a clean rag and solvent. This is what I do. I just sized 500 .308 win cases. I highly recommend using a RCBS precision mic (.308 winchester P/N 88329) to set your full length sizing die for minimum case sizing. It is simple to set up, and used properly, your brass will last alot longer. I am up to 10 reloads for bolt actions, and AR10. No case failures, and no indications of possible head separations.
I have been reloading for over 50 years. It is a great hobby, and as much as I shoot, target and varmint, it is a big cost saver. Even if the cost of components has gone sky high, its still cheaper than factory, excluding labor. I enjoy doing the process.