I don't know, $254 just doesn't seem "nominal".
When we did this the two of us were each looking at reloaders. We were both looking at Dillon 650's at around $700. One evening we were talking and found this out. A month later we had purchased the 650 together, set it all up, got everything else, and had spend $700 each.
This is not as bad as it seems, because we have two complete heads - Mine set for .45acp, and his for .38super, and all the other gadgets that clutter the reloading room.