Therein lies the BIG problem. HOW do we do that effectively?
Over the last few years I have come the the conclusion that playing fair, being reasonable and education fails to get through to existing firearm owners as only about 5% are willing to do anything including writing letters to members of parliament.
This leaves doing the same as the antis, and playing dirty.
For eg there is an organisation in Australia called the National Coalition for Gun Control (NCGC), this organisation (cough, spit, vomit) is in fact a two person controlled media expert on all things firearms, govt listen to them, media quote them and give them air time, despite them being wrong 99% of the time. They outright lie, they distort the truth, manipulate the statistics to their own favour and in the last 13 years have been responsible for tightening already restrictive gun laws.
It is my personal opnion unless we (firearms owners and shooters) are willing to stoop to the same level then we will lose.
When fighting in the pig pen one must expect to get a little dirty.